HOTEL ONLINE MARKETING WHAT YOU SHOULD KNOW Social media or Online Marketing can be a very valuable channel but only when it is used as part of an integrated marketing strategy. Social media or Online Marketing alone is not going to save your Hotel brand. If you don’t have a hotel/brand objective for doing social […]
Jan 18
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HOTEL ONLINE MARKETING WHAT YOU SHOULD KNOW Social media or Online Marketing can be a very valuable channel but only when it is used as part of an integrated marketing strategy. Social media or Online Marketing alone is not going to save your Hotel brand. If you don’t have a hotel/brand objective for doing social […]
Jul 9
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I’ve been touring Facebook Hotel Pages for about 6 weeks, looking at what Hotels think doing right, and what easy changes they could make to give their Pages more impact and their visitors a better experience. I’ve found some interesting things on many Pages, but one thing that stood out was that many Page owners […]
Jun 8
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Hotelier: How to use the New Scheduler Post Feature in Facebook ? Do you know in Facebook we get a great new feature named Scheduler Post? If not you must be aware that Facebook page owners can now create posts and schedule them to appear a specific times by using a new feature in the […]
Mar 9
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On March 30, 2012, all Facebook Pages will get a new design.” So Page Admins have about 20 days to re-do their Pages to accommodate the Timeline layout. If you agree or not it doesn’t matter you should do it. On this post I have listed some tips you should know to re-do your Hotel […]
Jan 18
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Foursquare, the leading location-based social network which, with a game aspect, encourages people to explore their neighborhoods via their smartphones, share their visits with local attractions, events and businesses and gives them rewards or share them on facebook or Twitter when they do so. Foursquare surpassed 10 million users, and those users are doing check […]
Jan 9
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As a savvy hotelier, you can develop a link network and benefit from creating consumer awareness of your Hotel on Social Networks and Consumer Reviews. With the increasing number of Social Networks, people are spending their time online differently. Today it’s about conversations—interactions that go beyond the one-on-one to one-to-many through a series of social […]
Dec 20
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Social media, Online reviews, and Search Engines have drastically changed Hotel Business Marketing in the last 5 years. Countless websites exist for the sole purpose of consumers sharing their opinions and experiences with other consumers, in 2011 according to a recent study from Olery they listed 100 Hotel Review Web Sites. Social Networking takes the […]
Dec 14
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Twitter has been there for almost 5 years and the number of Twitter users has increased dramatically in these years, making Twitter on of the most used social media site around and is considered as a strong Online Marketing Tool. We can be sure this feeling will be increased as soon as the new Twitter […]
Dec 9
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You have noticed that with so many different Social Networks, it’s difficult to make your hotel content truly stand out. As soon as you follow a hundred or a thousand Twitter users, they are inundating your Social Networks stream with information that may or may not pertain to you even if you use a dedicated […]
Dec 2
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While most of us in Hotels, Restaurants have some type of marketing and business background, it is rare to find anyone who has actually studied “Social Media” in Hotel school in the conventional sense of the word. Most of us have learned or are learning how to navigate thru the Social Media universe. When you […]
I'am currently Director of IT.
During more than 10 years I was Front Office Manager, Revenue Manager in 4 & 5* Hotels, I worked for Warwick Hotels International®, Moevenpick Hotels & Resorts®, Accor® and IHG®.
During 3 years, I worked for Micros Fidelio® Switzerland as OPERA Implementation Specialist. I made several installations for different Hotel Brands, as InterContinental®, Crowne Plaza®, Express By Holiday Inn®, Meridien® and Concorde Hotels®.
I have a Strong background in Hotel Systems, Hospitality Management and Revenue Managment.
I'am consultant and examiner for Hotel School Managment of Geneva in IT, E-Commerce, Social Media and Former in Yield Management.
Follow me on Twitter or Facebook you will get an insider look and best practices from the world of hotel, Hospitality Internet Marketing, Social Media Overs a variety of topics related ebusiness, ecommerce, online marketing and internet marketing.
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Alain, thank you for your article as it provides a clear blue print of what to do, but most importan
As always Alain, a great overview for hotels that need a high level reminder of what to focus on for
Reblogged this on CCA Digital Generation Centre.
Thank you for your Kind Support.
Terrific post on marketing hotels with a Facebook business page! It is definitely not a one time eff
Yes definitely.
Very important that your Hotel or Restaurant address on FB actually locates correctly on Bing Maps,
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