Comments for Ask Alain Classe

Comment on HOTEL ONLINE MARKETING WHAT YOU SHOULD KNOW by Álvar Ojeda

Álvar Ojeda — Fri, 18 Jan 2013 17:45:36 +0000

Alain, thank you for your article as it provides a clear blue print of what to do, but most important what NOT to do. I am a GM for a small 77 room luxury property in Central Mexico. Good luck and keep enlightening us!

Comment on HOTEL ONLINE MARKETING WHAT YOU SHOULD KNOW by BookingCounts (@BookingCounts)

BookingCounts (@BookingCounts) — Fri, 18 Jan 2013 16:47:31 +0000

As always Alain, a great overview for hotels that need a high level reminder of what to focus on for 2013. Especially as it related to social media and online reputation.

One area that you did not mention is email marketing. Most sources still show that email is the most effective conversion channel. For those hotels sites that cannot justify the time to write a timely blog, an email newsletter is the obvious alternative. It can at the very least remind past customers about upcoming events in a destination along with promoting hotel room specials and packages. I wrote a blog post on BookingCounts.com about selecting an email service provider.

One more technology that my company offers is for hotel and travel email remarketing. In addition to using social bookmarking widgets on a hotel site (AddIt/ShareThis/…), the Book Later Button (www.BookingCounts.com) widget can capture visitors that simply want to receive a private email reminder to “Book Now” when they are ready. Hotels can manage their remarketing campaign and make it more likely that visitors will return to book a room later.

-Scott

Comment on Hotels: 8 Tips to Better Organize Your Social Media Efforts by ccadigitalgenerationcentre

ccadigitalgenerationcentre — Thu, 16 Aug 2012 11:24:27 +0000

Reblogged this on CCA Digital Generation Centre.

Comment on 15 Tips to improve your Hotel Facebook Page? by Alain Classe

Alain Classe — Sun, 29 Jul 2012 11:10:57 +0000

Thank you for your Kind Support.

Comment on 15 Tips to improve your Hotel Facebook Page? by BookingCounts (@BookingCounts)

BookingCounts (@BookingCounts) — Thu, 12 Jul 2012 18:21:12 +0000

Terrific post on marketing hotels with a Facebook business page! It is definitely not a one time effort and requires constant nurturing as your many excellent points highlight. I am glad that you put “Proofread” first in the list. It is difficult to be perceived as professional and trustworthy (when you are not a brand name travel company) when your online profile includes glaring spelling mistakes. Here is one post I wrote about the subject:
http://www.bookingcounts.com/trust-travel-services/spell-check-your-tourism-website/

It is disappointing that hotels and tourism businesses (or any other for that matter) cannot put their site URL on the main Facebook business page and above the fold. Of course it is absolutely critical that it is included not only on the About page as you say, but also in multiple status updates. Some visitors may reach your Facebook page when searching for travel ideas and wish to go directly to your website to learn more and book direct. It is especially true on mobile phones as clicking on a link is much easier than typing a long URL.

To help tourism marketers keep their Facebook page fresh, I advise setting a calendar reminder like in Google Calendar. By creating a repeating reminder (for example Wednesday once a week), you can receive an email automatically telling you to post a status update, new hotel photo, or latest happenings in your destination.

-Scott, BookingCounts – Tourism Website Optimization

Comment on 15 Tips to improve your Hotel Facebook Page? by Alain Classe

Alain Classe — Mon, 09 Jul 2012 08:12:44 +0000

Yes definitely.

Comment on 15 Tips to improve your Hotel Facebook Page? by HATI Solutions (@hatisolutions)

HATI Solutions (@hatisolutions) — Mon, 09 Jul 2012 07:51:23 +0000

Very important that your Hotel or Restaurant address on FB actually locates correctly on Bing Maps, and that you claim your Facebook Places business page and combine. The same approach should be taken with Tripadvisor, Foursquare & Google Places with regards addresses and maps.

Comment on Hotelier: How to use the New Scheduler Post Feature in Facebook? by Hotelier: How to use the New Scheduler Post Feature in Facebook? « Alain Classe’s Blog | digitalfrogme

Sat, 09 Jun 2012 12:45:27 +0000

[...] Hotelier: How to use the New Scheduler Post Feature in Facebook? « Alain Classe’s Blog. Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]

Comment on Hotelier: How to use the New Scheduler Post Feature in Facebook? by Alain Classe

Alain Classe — Fri, 08 Jun 2012 17:10:42 +0000

Hi Gregory,
Thank you for your comment, regarding the position In the newsfeed it’s sure the Facebook Team will think about it.

Comment on Hotelier: How to use the New Scheduler Post Feature in Facebook? by Gregory Thevin

Gregory Thevin — Fri, 08 Jun 2012 16:23:35 +0000

Hi Alain and thank you for your article! You’re right : for people who don’t use tools to schedule their posts, this new possibility offered by Facebook is more than useful because time is the key (or one of the keys) of a high visibility & conversion rate.

Following this idea the question is: do updates scheduled using Facebook scheduler are higher placed in news feeds than the ones scheduled using a tool like Hootsuite ? In other terms, has Facebook singled out its own scheduler?

Comment on 20 Key Points Hotels need to know about the Timeline Design for Facebook Fan pages by Jim Thomas

Jim Thomas — Thu, 15 Mar 2012 18:34:14 +0000

Thanks Alain. Check out my Blog Automation for the People, focused on Technology and the Hospitality Industry at http://www.iamjimthomas.wordpress.com