Every hotel handles social media differently, but in my opinion the best content comes from a dedicated onsite person who is passionate about the property, the destination and social media. For a great example of this ….
Having trouble attracting and engaging a Twitter following? It’s ok, you are not alone. Although keeping up with social media trends can feel impossible, it is absolutely feasible with the right dedication, focus and long term strategy
Seven months before opening we started the campaign. It was an ambitious project – great to work on, because the hotel concept was very unusual. We built a strategy where we would be creating some mystery, and leaking ideas on what every suite .would look like
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