HOTEL ONLINE MARKETING WHAT YOU SHOULD KNOW Social media or Online Marketing can be a very valuable channel but only when it is used as part of an integrated marketing strategy. Social media or Online Marketing alone is not going to save your Hotel brand. If you don’t have a hotel/brand objective for doing social […]
Jan 9
This gallery contains 15 photos.
As a savvy hotelier, you can develop a link network and benefit from creating consumer awareness of your Hotel on Social Networks and Consumer Reviews. With the increasing number of Social Networks, people are spending their time online differently. Today it’s about conversations—interactions that go beyond the one-on-one to one-to-many through a series of social […]
Dec 14
This gallery contains 3 photos.
Twitter has been there for almost 5 years and the number of Twitter users has increased dramatically in these years, making Twitter on of the most used social media site around and is considered as a strong Online Marketing Tool. We can be sure this feeling will be increased as soon as the new Twitter […]
Nov 21
This gallery contains 14 photos.
The 3 Steps to Create a Cutomized QR Code for Hotelier For those Hoteliers who don’t know what a QR code is, here is a quick introduction, a QR or “quick responds” code is encoded information in a coded form readable with the help of a QR-readers. It’s like a barcode of a product, and […]
Nov 18
This gallery contains 3 photos.
How to create a Weekly Social Media Agenda for your Hotel? In most Hotels, Management have no clue how to deal with Social Media, how long it will takes per day, per week ,to work on it. Most of the times it’s because they are afraid, technology goes too fast. They don’t know how to […]
Nov 10
This gallery contains 2 photos.
Hotels: Community Manager – A New Job This professional has an unknown function of many hoteliers who have yet to appeal to interest him, especially the independent 3, 4 and 5 star hotels, hotels affiliated with large chains often benefit from a management of their online reputation by their network. Althought is not enough. Some […]
I'am currently Director of IT.
During more than 10 years I was Front Office Manager, Revenue Manager in 4 & 5* Hotels, I worked for Warwick Hotels International®, Moevenpick Hotels & Resorts®, Accor® and IHG®.
During 3 years, I worked for Micros Fidelio® Switzerland as OPERA Implementation Specialist. I made several installations for different Hotel Brands, as InterContinental®, Crowne Plaza®, Express By Holiday Inn®, Meridien® and Concorde Hotels®.
I have a Strong background in Hotel Systems, Hospitality Management and Revenue Managment.
I'am consultant and examiner for Hotel School Managment of Geneva in IT, E-Commerce, Social Media and Former in Yield Management.
Follow me on Twitter or Facebook you will get an insider look and best practices from the world of hotel, Hospitality Internet Marketing, Social Media Overs a variety of topics related ebusiness, ecommerce, online marketing and internet marketing.
Opinion are my own
Alain, thank you for your article as it provides a clear blue print of what to do, but most importan
As always Alain, a great overview for hotels that need a high level reminder of what to focus on for
Reblogged this on CCA Digital Generation Centre.
Thank you for your Kind Support.
Terrific post on marketing hotels with a Facebook business page! It is definitely not a one time eff
Yes definitely.
Very important that your Hotel or Restaurant address on FB actually locates correctly on Bing Maps,
[...] Hotelier: How to use the New Scheduler Post Feature in Facebook? « Alain Classe’s Blog.
Don't hesitate to Like my Facebook page, These one is dedicated to Hotel marketing and E Reputation related to Hotel's world.
Opinions are my Own.
