Logo Social Media Alain Classe
Social Media is no longer something that can be ignored. And while it might not be perfect for every hotel, it is an important option for most.
There are a number of benefits, including the rise in social media’s footprint in natural search results that can be taken advantage of with a little bit of effort and ingenuity.
Put your on-staff experts to work.
Many hotels have a tremendous advantage in social media. People on their staff have a duty to be experts in certain subjects.
Your concierge is an expert on your hotel’s surroundings.
Your chef is a food expert.
Your gardener’s job is to make things grow.
Your decorator’s job is to make the environment warm and beautiful.
People want to know about what they know! There are entire TV networks dedicated to this stuff.
If you can get them to write a few sentences every month, you’ve got yourself some tremendous social media fodder.
More social media only offers.
Social media specific rate codes for your fans and followers still aren’t utilized to the extent that I think they should be. You want your social media following to think they’re getting something special from time to time.
An extra 5 or 10% off on a room for certain periods can go a very long way, but enough to show your biggest fans that you appreciate them.
Someone to really take a big foursquare/Facebook Places leap.
We’ve seen plenty of specials that offer people glasses of wine, food, and rewards points, but we haven’t seen anyone go all out yet.
Why not try to get some buzz and give away free rooms for a larger number of check-ins? Or why haven’t brands really taken to the services and linked check-ins across multiple locations for super-offers like major retailers have? We’d love to see that and I’m sure frequent customers would as well.
Never forget, you need someone to manage all of these tools, Social Media is only one part, you need also to manage your Web Site, Google Alerts, Blogs, Photos (Flickr), Video (You Tube) Third Party Web Site like Booking.com, Expedia, Email Marketing….In Social Media you will communicate on a different manner if you are on Twitter or Facebook. But Before you need a Plan, Then you will select or recruit you ” On Line Manager, Community Manager or Web Coordinator”.
If you don’t take the train other will take it.
Post by Alain Classe