20 Key Points Hotels need to know about the Timeline Design for Facebook Fan pages

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On March 30, 2012, all Facebook Pages will get a new design.” So Page Admins have about 20 days to re-do their Pages to accommodate the Timeline layout.
If you agree or not it doesn’t matter you should do it.

On this post I have listed some tips you should know to re-do your Hotel page.

  • The large cover image is 851x351px – you can change it often. You don’t know how to create it use this tips Facebook Timeline cover image
  • Do not put contact info, calls to action, or arrows pointing to the Like button.
  • Your profile picture is resized and displayed at 125x125px. Keep In mind to use the same profile picture on each Social Networks.
  • There is No more default landing tab.
  • Custom apps still work, though. (Fangating is now working again). Each tab/app still has a unique URL so you can drive traffic from inside or outside Facebook to any ‘landing page’ you wish. Try this tips 3 Like Gating Alternatives for the New Facebook Timeline you will find great ideas.
  • 12 apps/views – only 4 are displayed at the top.
  • Custom app/tab image is 111x 74px – great area to get creative! for all tabs excepted for E “Photos” and “Likes” (Facebook calls these “Views”, and you can have a maximum of 4 (including the Photos tab) displayed, with the rest hidden.
    IMPORTANT: Page admins will see ALL of their tabs revealed by clicking the arrow. Non-admins will see a maximum of 12 tabs (including Photos), with 4 displayed and 8 hidden.
  • The like button now tuns to “liked” when clicked.
  • Encourage your fans and visitors to add you to an Interest List; let them know which topic is Yours. (Cooking, Sport, Art…) If you are a Pinterest addict you can use the same topics. (Pinterest is also an Application available on Facebook.)
  • The wall now has 4 filters – highlights, posts by page, posts by others, and friend activity.
  • Pin a post to the top of the wall (for up to 7 days). Your Special Package
  • Pin a favorite posts by clicking the star. (about your next F&B promotion)
  • Your fan posts are in a small box at the top right (Recent posts by others) – you can scroll in this field. It’s easier to view your fan posts on the Posts by others wall filter.
  • You cannot set a default wall view – it’s always Highlights.
  • Use Hike Tab Builder to create one Tab with an image of your property and link it to your reservation portal.
  • Reposition images any time – hover and click the edit pencil.
  • Fans and visitors can now private Message fan admins – you can turn this feature off in your settings but it might be a good idea to leave it on to encourage connection from future customers.
  • Facebook launches ‘marketing classroom’ for businesses Facebook Marketing Class subscribe to their Classroom.
  • If you want to optimize your photos you need to know The Most Precise Measurements Of Timeline Page Images.
  • Watch this video to learn more about customizing the look of your Hotel Facebook Page using new features like cover photo. www.youtube.com

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Feel free to leave your comments below.

Posted by Alain Classe

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Posted on 2012, March 9, in Distribution Marketing, English Posts, Facebook, Fan Page, Hotel, Timeline and tagged , , , , , . Bookmark the permalink. 3 Comments.

  1. Allain. Thanks for the great information. You always have great insight.
    Jim Thomas
    RedPrairie

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