My Toolbox – The 14 Best Social Media Tools for your « Hotel » Community Manager

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As a savvy hotelier, you can develop a link network and benefit from creating consumer awareness of your Hotel on Social Networks and Consumer Reviews. With the increasing number of Social Networks, people are spending their time online differently. Today it’s about conversations—interactions that go beyond the one-on-one to one-to-many through a series of social […]

17 Tips for Hotelier to Monitor and Improve Your E Reputation

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Social media, Online reviews, and Search Engines have drastically changed Hotel Business Marketing in the last 5 years. Countless websites exist for the sole purpose of consumers sharing their opinions and experiences with other consumers, in 2011 according to a recent study from Olery they listed 100 Hotel Review Web Sites. Social Networking takes the […]

How to Increase your Hotel Content Visibility on Social Media

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You have noticed that with so many different Social Networks, it’s difficult to make your hotel content truly stand out. As soon as you follow a hundred or a thousand Twitter users, they are inundating your Social Networks stream with information that may or may not pertain to you even if you use a dedicated […]

The Best Tips to Embrace Social Media for Hotelier

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While most of us in Hotels, Restaurants have some type of marketing and business background, it is rare to find anyone who has actually studied “Social Media” in Hotel school in the conventional sense of the word. Most of us have learned or are learning how to navigate thru the Social Media universe. When you […]

Hotels : Community Manager – A New Job

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Hotels: Community Manager – A New Job This professional has an unknown function of many hoteliers who have yet to appeal to interest him, especially the independent 3, 4 and 5 star hotels, hotels affiliated with large chains often benefit from a management of their online reputation by their network. Althought is not enough. Some […]

Hotels : How to use Google to search Twitters bios per City

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Quick tip: For example, search for “geneva” on Twitter. intitle:”geneva* on twitter” OR intext:”bio * geneva” site:twitter.com To do your own search, click the link above, and edit the search to replace the word geneva with the word you want to search for. Here is another example: intitle:”restaurant* on twitter” OR intext:”bio * restaurant” site:twitter.com Alain […]

Hotels – SEO – 5 Keys that will Impact On Your Site SEO and Search Ranking!

Logo Social Media Alain Classe

While many SEOs had assumed this was happening already, this announcement about new ways social media is impacting traditional SEO marked the first time that links within Facebook and Twitter were actually confirmed as a ranking factor by search engines representatives.

 

Feel free to review and apply this information to your own marketing efforts to experience the full benefits of SEO on search ranking for free organic traffic to your site.

• Quantity of Friends/Followers – just as with links, it’s likely the case that “more is better”, though there will likely be caveats; low quality bots and inauthentic accounts are likely to be filtered (and may be much easier to spot than spammy links, due to the challenge they find in getting any “legitimate” friends/followers).
• Importance of Friends/Followers – the friends/followers you have, like the link sources you have, are also probably playing a role. Earn high “authority” followers and you yourself must be a high authority person.
• Analysis of Friends/Followers Ratios – Much like the engines’ analysis of the editorial nature of links, consideration of whether a social user is engaging in following/follower behavior purely out of reciprocity vs. true interest and engagement may be part of authority scoring. If you have 100K followers and follow 99K of them, but the engagement between you and your followers is slim, you’re likely not as authoritative as an account with 100K followers + 5K following, but those followers are constantly engaged, retweeting, liking, sharing, etc.
• Topic Focus / Relevance – The consistency or patterns between your sharing behaviors could also be a consideration, using topic analysis, patterns in the sources of shared/tweeted links, etc. Being an “authority” could even be subject-specific, such that when a prominent SEO tweets links to celebrity news it has less of an impact than when they tweet links to a web marketing resource.
• Association Bias – It is also suspected that Google and Bing will include associating social authors with the sites/domains they’re “part of” vs. independent from. Sometimes, this might be as easy as looking at the URL associated with the account, other times it could be based on patterns like where you most often tweet/share links to or whether your account is listed on pages from that site.

The most exciting part about this is the potential to reduce webspam and return to a more purely editorial model. While people often link to, read and enjoy sources that link out manipulatively, very few of us will be likely to follow a Twitter account, friend someone on Facebook, or “like” something in a social site that’s inauthentic, manipulative or spammy.
The social graph isn’t necessarily cleaner, but the complexity of spam is far lower.

Here’s to the evolution of organic search marketing; search, social, content, blogs, links – it’s all coming together faster than ever before and that’s a very good thing for authentic, content  minded web marketers like us.

Posted by Alain Classe