Twitter has been there for almost 5 years and the number of Twitter users has increased dramatically in these years, making Twitter on of the most used social media site around and is considered as a strong Online Marketing Tool. We can be sure this feeling will be increased as soon as the new Twitter Brand pages will be launched.
Whatever different purpose your have with your Hotel Twitter account, it is always better to have a good and qualified Twitter network. Otherwise most of your Tweets would remain unheard. Except from having a good number of relevant followers, there are many other factors that can influence and increase the efficiency of your Hotel Twitter account.
Before everything the most important questions you and your management must answer are always the same, What is the reason to use Twitter? Do we have a Strategy? Do we have ressources, How can we measure our results? If you don’t have an answer to these 4 questions you get no chance to succeed.
Here are 19 tips to build and increase the efficiency of your Hotel Twitter Account.
A completed Bio
A Twitter profile with a explanatory and completed bio is said to have gained the initial momentum that it needs to push ahead. So populate your Twitter bio with informative that explains what your Hotel is and why you are on Twitter. You must also provide the link of your Hotel website.
Invest in Your Bio
You use Twitter for Business, take a good look at your Hotel Twitter Bio and ask yourself “Will someone reading my bio want to follow my Hotel ?” and if yes, then ask yourself “Will that follower be the kind of person I wish to attract for my Property. ”
Personnalize your Twitter Profile
It’s always interesting to see that most hotels don’t want to personnalize their Twitter account, you never know who is talking to you. You must mentionned the name of your Community Manager, he is your Hotel Web Ambassador, he or she can be on your Bio, otherwise you can insert their photo on your Twitter background.
In Social Media, there is the word Social, your followers are talking to human being, before talking to Hotel.
Include keywords in your Twitter Bio.
Twitter allows 160 characters worth of information to be displayed on your homepage. This ‘about’ section is typically used to provide your Hotel BIO information.
Don’t riddle this with keywords, but be sure to have at least one in there to reflect your business in an accurate way, while helping to improve search visibility.
Keep in mind that search engine results often display your Twitter BIO in the description of the link when a Twitter username appears in search. Make it attention-grabbing so that users are inclined to click on the link.
Customize your Twitter Account Background
Your Twitter profile background design helps you stand out and create a good impression. First impression is very important and you can make it better by using high quality visually effective custom design.
A custom Twitter design helps you communicate vital information such as Hotel contacts, special offerings, photos, logo and other data. To do so you can try Free Twitter Designer, Twitrounds.com
Promote Your Twitter Profile
Promote your Twitter profile where ever you can. You can add it as signatures in emails, web sites, forums etc.. and you can also use it in various major social media profiles and other online marketing campaigns.
Whatever is you business, Hotel, Restaurant or B&B, you can be sure of one thing, no one will follow you if they don’t know who you are and no one will know who you are if you don’t tell them.
So work on developing a unique and attractive Twitter Hotel Bio.
Get a Regular Activity
Take care to be active on Twitter on a regular basis, as it helps to increase your reputation and trust. You need to know your followers and at what time it’s the best moment to tweet, don’t hesitate to use a CRM like Hootsuite or Cotweet, to schedule them.
If you need to know what are your best time to tweet, try Tweetwhen, or try Simply Measure it will take one or two hours to get the report, In Excel or Csv format but you will have an exact picture or graphics of your followers.
Don’t hesitate to create a Buffer Account, it will help you to get more retweet and to schedule and spread your tweets easily.
Increased Hotel Engagement Level
Engagement on Twitter in another criteria that determines your success and engagement doesn’t mean just to login and check the updates.
Apart from checking the updates also try to join the discussion, start a new discussion or share some interesting stuff. To find interesting Stuff try Twylah.com , Summify or Paper.li.
You can also get a daily goal, retweet one or two different person a day, engage conversation with one different person a day, these two tips will dramatticaly increase your engagement. To do so you can try Tweeteffect.com otherwise Tweriod.com.
Use Twitter Search
The Twitter search feature (Search Twitter.com) is another potential area where we can consistantly look upon for strengthening your Hotel Twitter account.
It gives Twitter’s real time search results and you could be able to see what people are Tweeting (may be about your city or about an Event who will take place near your hotel), from where people are Tweeting at the moment about your search query (may be from your city), and it can be very much helpful in getting followers and why not generate revenue, don’t hesitate to spy on your Hotel Competitors.
Get Your Twitter Profile Listed in Twitter Directories
There are many Twitter directories over there and it is better to submit your Twitter profile to the some of the best directories. This would help other find you out based on your interest, location, To do so you can try Listorious.
Acknowledge Your Retweet and Mentions
Whenever someone Retweet or mention you in their Tweets, never forget to acknowledge them. This would create a positive influence on him and would increase the chances of your Tweets getting retweet oftenly.
Always be ready to answer to what your followers post on Twitter. This would increase your reputation and your credibility.
Unfortunately we are always concentrated about retweets and mentions, and we avoid to take time to read messages. Post your message on different days and at different times of the day.
Just don’t go mad, otherwise your followers will. To do so Buffer or Hootsuite will help you.
Ensure Tweet Lengths are Retweetable with a Maximum of 120 Characters.
As if the constraint of 140 characters isn’t enough, here’s a little more limitation. First of all, try to integrate Keywords into your tweets so that these updates appear in search.
Then, make sure these tweets save a solid 20 characters of legroom so that users who “RT @AlainClasse” .) don’t have to delete your keyword to make it fit!
TO GET ROI
The More You Get Followers, The Greater is the Returns, True or Not
Social media isn’t just about volumes. It is about building a targeted audience for your business. It’s a common misperception that the more the number of followers you have, the better it is for your business.
While quality is important, it’s crucial to have followers who are genuinely interested in your Hotel or Restaurant Business, getting 20000 followers just to get them, There is no interest.
Twitter List Promotion
Try to build a good Twitter lists and also try to get into the list created by others. This would make others find your Tweets much easily, so more you are listed better it is. To do so you can use The Formulist.
Place your Twitter feed at your website.
If you want to let your website readers learn more about what you are doing on Twitter, you can have each of your Tweets updated automatically, and imbedded on your Hotel website. try the Twitter One
Use Twitter to promote your Hotel.
While you want to avoid spamming people, you definitely want to encourage people to check out what you have to offer. Make sure these types of links are used minimally.
Don’t hesitate to tweet what Media published about your property.
Always remember that you can’t please everyone and that it’s bad to try. In fact, the larger is your Twitter community, the more likely it is to contain a few people who complain about your use of Twitter (too many tweets, too many links, etc).
However, if you modify your behaviour to please a small minority of your community, you won’t be acting naturally and your new style of behaviour may annoy as many if not more of your community. So be who you are, be yourself, do what you do, do it naturally and if other people or followers don’t like it, they’re free to stop following you and your property.
When you hire a Community Manager you must be aware he is your web ambassador, he needs time to create a community, if you want to know more about the future of this job in the hospitality industry read my former post.
SEMANTIC ANALYSIS TOOL
As I wrote earlier in my post Hotels: The 4 Steps to Manage your E-Reputation, you can get in touch one of these Company ReviewPro , Revinate, Olery or Trustyou.
They offer a web-based Semantic Analysis Tool that allows hotels to efficiently manage their presence in leading Social Media sites like Twitter, others Social Media Networks and Hotel’s E-Reputation.
Do not hesitate to use one of these tools, there is a cost but it will save you a lot of time, and I’am quite sure as soon as they will present you their solution you will realize the Return on Investment you can get on social networks.
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